Explore a fusion of timeless Egyptian heritage with striking, modern silhouettes. Each collection crafts a dialogue between past and future, translating the richness of tradition into progressive contemporary fashion.

Shop by collection

Bossa Nova
Bossa Nova

Bossa Nova

Fall / Winter
Fall / Winter

Fall / Winter

Coats & Jackets
Coats & Jackets

Coats & Jackets

Basma Basics
Basma Basics

Basma Basics

Naomï
Naomï

Naomï

Occasion Wear
Occasion Wear

Occasion Wear

Bossa Nova

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Skirt belt

Skirt belt

1,400.00 EGP

Skirt belt

1,400.00 EGP
Balloon pants

Balloon pants

2,500.00 EGP

Balloon pants

2,500.00 EGP
Moda Set

Moda Set

3,800.00 EGP

Moda Set

3,800.00 EGP
Nova set

Nova set

4,500.00 EGP

Nova set

4,500.00 EGP
Flexa shirt

Flexa shirt

2,400.00 EGP

Flexa shirt

2,400.00 EGP
Straps basic shirt

Straps basic shirt

1,800.00 EGP
LURA Sweatshirt

LURA Sweatshirt

2,600.00 EGP

LURA Sweatshirt

2,600.00 EGP
Crochet cap

Crochet cap

650.00 EGP

Crochet cap

650.00 EGP

Naomï

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Bella Casual Set

Bella Casual Set

3,200.00 EGP

Bella Casual Set

3,200.00 EGP
Daisy Shirt

Daisy Shirt

Regular price  2,200.00 EGP Sale price  1,400.00 EGP

Daisy Shirt

Sale price  1,400.00 EGP Regular price  2,200.00 EGP
Curve Pocket Linen Pants

Curve Pocket Linen Pants

Regular price  2,500.00 EGP Sale price  2,200.00 EGP

Curve Pocket Linen Pants

Sale price  2,200.00 EGP Regular price  2,500.00 EGP
Scarfed Draped Top

Scarfed Draped Top

Regular price  2,200.00 EGP Sale price  1,800.00 EGP

Scarfed Draped Top

Sale price  1,800.00 EGP Regular price  2,200.00 EGP
Viva Set

Viva Set

Regular price  5,800.00 EGP Sale price  3,500.00 EGP

Viva Set

Sale price  3,500.00 EGP Regular price  5,800.00 EGP
Soft Cross Shirt

Soft Cross Shirt

2,000.00 EGP

Soft Cross Shirt

2,000.00 EGP
Basic Long Sleeve Top

Basic Long Sleeve Top

1,400.00 EGP
Havana Top

Havana Top

Regular price  2,200.00 EGP Sale price  1,800.00 EGP

Havana Top

Sale price  1,800.00 EGP Regular price  2,200.00 EGP

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FAQs

Do you ship overseas?

Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.

When will I get my order?

It depends on where you are. Orders processed here will take 3-5 business days to arrive in Egypt. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.

Any question?

You can contact us through our contact page or through DMs on Instagram! We will be happy to assist you.

Intentional design

Every seam, silhouette, and fabric choice is deliberate, ensuring your garment tells a powerful, unique story.

Fast & Reliable Shipping

We know you're excited to wear your new piece, which is why we prioritize getting your order to you within 2-3 days.

Secure & Protected Checkout

Shop with peace of mind. Our website uses industry-leading encryption to guarantee your personal and payment information is always safe.